We have collected some interesting marketing facts for you and made a simple quiz. Will you be able to distinguish truth from fiction?
Digitalization has the potential to create around $1 trillion of value for Oil and Gas firms. Of that amount, $580-$600 billion is expected to accrue to upstream companies, approximately $100 billion to midstream firms and $260-$275 billion to downstream companies.
Products, services, customers, etc. no longer obey the exclusive philosophy. Everything around has become inclusive and diverse. What does it mean? According to the modern marketing classic Philip Kotler : being inclusive is not about being similar, it is about living harmoniously despite differences.